I coach Account Executives who are serious about startup sales.

I've spent my career doing two things: closing deals and building the teams that close them faster.

As a #1 individual contributor, I thrived on the thrill of B2B selling in startup environments where creativity and grit were essential. Not just closing deals, but shaping the processes and products behind them.

As I grew into a VP of Sales, I discovered something that changed how I think about selling: growth-stage AEs have unique DNA. They don't just close deals. They build. They build pipeline from scratch, build trust with skeptical buyers, and build repeatable processes in uncharted markets.

Much of my experience has been in CX, Customer Service, and AI-powered technologies. Markets where products evolve at lightning speed and buyers are skeptical. In these environments, hustle alone isn't enough. Lasting growth is built on trust, adaptability, consistency, speed, and deep industry knowledge. These traits are what separate good sellers from exceptional growth-stage AEs.

I know what makes an AE exceptional because I've been one. I know how to develop and empower them because I've led them. That's why I coach.

SeriesAE is 1:1 coaching for Account Executives who are in seat at startups and serious about getting better. We work on the things that actually move the needle: pipeline discipline, discovery, deal execution, and the habits that compound over a career.

If you're an AE who wants to get sharper, I'd love to work with you.